McDonald’s has launched 110 million Doodles coffee cups across its US locations, marking a significant NFT partnership. The cups, featuring Doodles' colorful artwork, began appearing on November 18 and are intended to drive mainstream adoption of NFTs. Each cup doubles as a ticket to stream a Doodles animation pilot. The collaboration has heightened interest in the original Doodles NFT collection, with its floor price rising from 1.25 ETH to over 2.85 ETH. Doodles CEO highlighted that this partnership with McDonald’s not only raises brand visibility but also connects Web3 brands with mainstream audiences. The campaign includes limited-edition merchandise and music videos involving popular artists. McDonald’s aims to engage a broader audience through this culturally significant partnership, which has been hailed as one of the most significant collabs in NFT history, showcasing the power of community and brand synergy in the evolving landscape of digital assets.

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