Publicly traded companies are increasingly adopting Bitcoin as a treasury reserve asset, following the example set by MicroStrategy, which has amassed over $40 billion in Bitcoin holdings. Bitcoin's value has surged, reaching an all-time high of $108,000 in December 2024. Amid this trend, companies like Tesla are maintaining substantial Bitcoin reserves—holding around 10,000 BTC despite previous sales. Block, the financial services conglomerate founded by Jack Dorsey, owns over 8,000 BTC. New entrants include Rumble, which recently announced a Bitcoin treasury strategy, and cannabis firm LEEF Brands, which plans to invest through Bitcoin-backed offerings. Medical tech firm Semler Scientific has also committed to purchasing Bitcoin with operational cash and reports holding over 2,000 BTC. Banzai, a marketing tech company, plans to allocate up to 10% of its treasury to Bitcoin, showcasing the growing corporate adoption of this cryptocurrency.

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