Bitcoin is nearing a new all-time high, briefly hitting $73,562, but retail investor interest remains low, with current search trends showing a score of only 23 out of 100 compared to peak interest in May 2021. Analysts have noted that the lack of retail engagement reflects a pattern observed in past bull runs. Coinbase's app ranking has fallen to 308th, despite a recent jump, indicating minimal retail activity. While there are signs of returning retail investors, including a small resurgence in transfers, larger Bitcoin investors have dominated the market throughout 2024. Historical data suggests that subdued retail activity may often precede price rallies, indicating that retail investors might soon chase potential gains. Moreover, institutional interest remains robust, largely driven by spot Bitcoin ETFs in the U.S. which have significantly increased their holdings since January.

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