Blockworks has announced its acquisition of The Drop, a web3 newsletter brand originally launched in 2021 to cover NFTs and now expanding to cover the broader web3 ecosystem, including gaming, culture, and cryptocurrencies. The Drop has developed a strong following among collectors, creators, and investors. With this acquisition, Blockworks will produce a revamped version of The Drop newsletter, publishing content five days a week. A significant part of this content will focus on the evolution of web3 intellectual property and consumer experiences related to gaming. The acquisition reflects a strategic move by Blockworks to enhance its portfolio, which already includes various media brands. Gannon Breslin, founder of The Drop, expressed confidence in the future of the brand under Blockworks, highlighting the importance of their community in driving success amidst market fluctuations. The acquisition is part of Blockworks' larger “House of Brands” media strategy aimed at fostering diverse crypto-focused communities.

Source 🔗