Bitcoin's price surged back to over $102,400 just days into January 2025, marking an increase of nearly 9% from the previous week. Data indicates bitcoin has seen gains in each of the month’s first five days, a trend not observed since 2018. Following a previous drop below $92,000, strong demand has been noted for US-listed Bitcoin Exchange Traded Products (ETPs), which saw $908 million in new assets on January 5. Financial advisers reported a significant rise in crypto-related inquiries in 2024, reflecting continued interest in the segment. MicroStrategy added 1,070 BTC worth approximately $100 million to its holdings during the year's end. Additionally, KULR Technology Group acquired $21 million in bitcoin. With impending changes in the US political landscape, including Trump’s inauguration and potential regulatory developments, market sentiment is expected to shift, impacted by macroeconomic factors and Federal Reserve signals.

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