Rumble Inc. (RUM) has purchased its first Bitcoin ahead of Donald Trump’s inauguration on January 20, 2025, declaring it won’t be the last acquisition. This purchase follows the company’s plan to use $20 million from cash reserves to buy Bitcoin, contingent on market conditions. Bitcoin reached a record high of over $109,000 on the day of the inauguration. Rumble's strategy mirrors MicroStrategy's, which has significantly increased its stock prices since acquiring Bitcoin. Rumble's stock has risen by over 80% since announcing its Bitcoin plans, outpacing Bitcoin's own price increase of 15.5%. Rumble’s CEO, Chris Pavlovski, aims to further integrate Bitcoin into the company's operations, including compensating content creators in Bitcoin. Other publicly traded companies are also beginning to add Bitcoin to their assets following Trump’s pledge for a US Bitcoin Reserve. MicroStrategy continues to expand its Bitcoin holdings, illustrating a trend of companies leveraging cryptocurrency for financial stability.

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