The Chill Guy meme coin ($CHILLGUY) has surged 50% in a single day, climbing from a market cap of $10 million at launch on November 15 to over $461 million. This increase is attributed to the popularity of the Chill Guy character, a cartoon dog symbolizing a laid-back attitude that resonates especially with Gen Z users across platforms like TikTok. Despite the excitement, the coin's creator, Philip Banks, is facing challenges due to unauthorized uses of his work and intends to enforce copyright protections. Banks is issuing takedowns against for-profit exploitation but is tolerant of casual, non-commercial uses. Some early investors have reaped significant rewards, with one turning a $1,000 investment into over $1 million rapidly, demonstrating the volatile potential of meme coins amid a broader market frenzy.

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