Coinbase has partnered with the Los Angeles Clippers through a multi-year sponsorship deal aimed at enhancing fan engagement at the new Intuit Dome arena. This partnership will provide Clippers fans with exclusive experiences, limited-edition merchandise, and both digital and physical collectibles. Although financial details were not disclosed, a Coinbase representative stated that the partnership aims to educate fans about blockchain technology and cryptocurrency, promoting a safe path for exploration and mainstream adoption. As part of this initiative, Coinbase will offer users $5 in Bitcoin for account creation along with season-long benefits. The exchange's branding will be visible throughout the Intuit Dome, which is the Clippers' new home after previously playing at Crypto.com Arena. Coinbase is expanding its presence in sports sponsorships, signaling a broader trend in the cryptocurrency industry's involvement in major sports events. The number of new crypto sponsorships has risen significantly, increasing over 200% compared to 2023.

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