Crypto.com is sponsoring a new professional golf competition featuring top golfers Brooks Koepka and Bryson DeChambeau against Rory McIlroy and Scottie Scheffler. The Crypto.com Showdown will take place on December 17 in Las Vegas, where millions in CRO, the native token of the Cronos network, will be awarded. This event is touted as the first major golf tournament with a cryptocurrency prize purse. Crypto.com has emphasized their commitment to innovation in sports sponsorship after a lull in such agreements post-FTX bankruptcy. CRO has seen a recent price increase of nearly 6%. The company's Chief Marketing Officer stated they aim to set new standards in sports prizing by being the first to integrate cryptocurrency prizes in a high-profile golf event.

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