Crypto.com has introduced a sports prediction market in the U.S., enabling users to bet on various sports events, including the upcoming Super Bowl. This move aims to engage the growing number of crypto traders interested in wagering on real-world events. The new feature allows U.S.-based customers to use supported cryptocurrencies to place bets on outcomes of NFL playoff games. This launch aligns with the company's strategy to enhance its appeal among sports fans, leveraging its existing partnerships within the sports industry. The sports betting market in the U.S. has seen explosive growth, with revenues reported at $14.30 billion in 2024, highlighting a significant opportunity for Crypto.com to capitalize on consumer interest in crypto-powered gambling. As digital asset holders increasingly turn to prediction markets, Crypto.com is positioning itself to cater to this demographic by providing a platform for sports betting that utilizes its native Cronos token among other cryptocurrencies.

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