Crypto.com has announced plans to launch a specialized trading platform aimed at institutional investors in the US, in addition to its existing retail trading services. This new platform will offer over 300 trading pairs and advanced trading strategies tailored for institutional firms. The move comes as Crypto.com seeks to capitalize on the growing institutional interest in cryptocurrency, particularly in the US, which remains the largest and most active market for crypto investments. Following the recent presidential win of Donald Trump, expectations around a more favorable regulatory environment for digital assets have risen. Cryptocurrency activity in North America is notable, with around 70% of transactions involving amounts exceeding $1 million. Competitors such as Coinbase, Kraken, and Gemini also provide institutional services, while major financial institutions like BlackRock and Fidelity have entered the crypto space. With a clearer regulatory framework anticipated, institutional demand for crypto-related products could increase significantly, positioning Crypto.com to compete effectively in this evolving market.

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