In October, the cumulative monthly traffic to 20 leading crypto exchanges rose by 8%, indicative of heightened investor interest and increased engagement among retail traders as the 2024 United States elections approached. Data from ICO Analytics revealed Pump Fun recorded the highest growth, with a 100% increase, followed by BullX at 78% and Uniswap at 42%. Dominating the traffic were Binance, WhiteBit, and Coinbase, with 54 million, 33 million, and 30 million visits respectively. This uptick in traffic correlated with a rally in the crypto markets, aligning with the 'uptober' narrative, where digital asset markets typically gain momentum after a period of stagnation in the summer. Following the pro-crypto results of the elections on November 6, Bitcoin’s price surged, supported by an additional $1.1 billion in Bitcoin futures open interest and positive investor sentiment. This rally also improved sentiment towards Ethereum, seen by rising prices and increased inflows into Ethereum ETFs.

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