The Ethereum Foundation-backed marketing firm Etherealize launched on January 22, aiming to enhance institutional education about blockchain technology. Co-founder Anthony Sassano emphasized that this launch comes at a crucial time, given the Trump's administration's favorable stance towards crypto. Etherealize seeks to support institutions in tokenizing various assets on Ethereum, akin to efforts by firms like BlackRock. Co-founder Grant Hummer noted the lack of institutional understanding following recent U.S. spot ETF launches and aims to drive Wall Street onto Ethereum platforms. The firm is also backed by veterans from traditional finance (TradFi), and they envision a future where public blockchains improve operational efficiency and reduce costs for profit-maximizing institutions. As Ethereum continues to face challenges, such as its struggle to surpass past price peaks, Etherealize aims to leverage these developments to attract further investment and usage of the Ethereum network in various asset classes.

Source 🔗