EToro, a trading platform for stocks and cryptocurrencies, has filed for an initial public offering (IPO) on the New York Stock Exchange, aiming for a valuation of $5 billion. This move follows a previous failed attempt to go public in 2021 through a SPAC deal worth $10.4 billion, which fell through due to unfavorable market conditions. If successful, EToro will join other publicly listed companies like Coinbase and Robinhood that offer crypto trading services. Despite a significant drop in its valuation to $3.5 billion in 2023, highlighted by a $250 million funding round led by SoftBank, the company has seen its value rise again amid an equity and cryptocurrency market recovery. EToro, founded in Israel in 2007, manages approximately $11.3 billion for over 3 million customers and recently agreed to a settlement with the SEC, limiting its crypto offerings in the U.S. to Bitcoin, Bitcoin Cash, and Ethereum only. The IPO is anticipated as early as the second quarter of 2025, guided by financial firms including Goldman Sachs and UBS.

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