Formula 1 has renewed its partnership with Crypto.com, extending the agreement through 2030. This collaboration will see Crypto.com continue to have a major presence at prominent Formula 1 events, including the Miami Grand Prix, which it has sponsored since 2022. The initial partnership, established in 2021, was a strategic move as Formula 1 ventured into the cryptocurrency space during a period of significant growth for digital assets. The collaboration positioned Crypto.com as the official cryptocurrency sponsor, enhancing the sport's outreach to a younger demographic and expanding its global audience. Since the inception of the partnership, Formula 1's viewership has surged to 750 million fans globally, while Crypto.com reports a customer base growth from under 10 million to over 100 million. The financial details of the new agreement have not been disclosed, yet it signifies Formula 1's confidence in attracting non-traditional sponsors amid evolving market dynamics.

Source 🔗