Unity Software shares surged by over 8% during pre-market trading after Keith Gill, known as Roaring Kitty, posted a GIF depicting Dave Chappelle impersonating Rick James. Traders speculated the GIF referenced Unity, a company known for its popular game development software. Following the post, Unity's stock price rose to approximately $24.38, marking a nearly 9% increase. Additionally, a meme coin inspired by Unity experienced a staggering 200% increase in value within 24 hours. Roaring Kitty gained fame during the GameStop short squeeze in 2021, and his cryptic posts have historically influenced market movements. For example, a recent post involving a modified Time magazine cover also stirred market reactions. Despite Unity’s rise, GameStop's stock faced a slight decline, while a GameStop-inspired meme coin saw a 13% increase.

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