Artificial intelligence firm Genius Group has initiated an ambitious plan to convert most of its treasury reserves into Bitcoin, acquiring 110 BTC for $10 million at an average price of $90,932 per Bitcoin. This marks the beginning of ongoing purchases aimed at reaching a target of $120 million in Bitcoin reserves. CEO Roger Hamilton noted the lack of clear guidelines for companies intending to adopt a Bitcoin treasury approach, prompting the launch of a podcast to educate others on the benefits and steps involved in establishing a Bitcoin treasury. The initiative follows a similar path taken by MicroStrategy, which continues to increase its Bitcoin holdings. Despite a slight uptick in Genius Group’s stock price following the announcement, it remains below its previous highs. Other companies have also increased their Bitcoin acquisitions, further solidifying the trend of firms investing in Bitcoin as part of their financial strategies.

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