The Golden State Warriors have announced a partnership with Coinbase, filling the sponsorship void left by FTX, which collapsed in 2022. This agreement allows Coinbase's branding to feature prominently at the Warriors’ Chase Center and on limited-edition merchandise. In addition to traditional branding, Coinbase plans to engage fans with on-chain giveaways and game-day events. This partnership expands Coinbase's existing relationship with the NBA, reflecting a wider trend of crypto companies re-entering the sports marketing landscape after a tumultuous period following FTX's demise. The deal illustrates growing confidence in crypto marketing within U.S. sports, with crypto sponsorships increasing significantly compared to the previous year. The Warriors had previously signed a $10 million deal with FTX, which is now null and void following the exchange's bankruptcy. Terms of the new deal have not been disclosed. This shift highlights the ongoing evolution of crypto partnerships in sports, as companies seek new opportunities after prior setbacks in the industry.

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