The Golden State Warriors have announced a new partnership with Coinbase, marking the crypto exchange's entry as the team's official crypto sponsor, taking over from FTX. This agreement allows Coinbase to prominently feature its branding throughout the Warriors' Chase Center and on the team’s merchandise. Fans will benefit from on-chain giveaways and various game-day activities orchestrated by Coinbase. This partnership is a significant development as it indicates a renewed interest in sports marketing by digital asset companies following the fallout from FTX's collapse that caused many sponsorships to falter. The deal strengthens Coinbase's existing relationship with the NBA and arises amid a wider resurgence in crypto partnerships with U.S. sports franchises since the beginning of 2024.

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