The Golden State Warriors have announced a sponsorship agreement with Coinbase, marking the crypto exchange's entry as a major sponsor following FTX's collapse in 2022. The partnership will see Coinbase's branding prominently displayed in the Warriors' Chase Center and on limited-edition merchandise. In addition, Coinbase plans to engage fans through on-chain giveaways and game-day activations, emphasizing the evolving landscape of sports marketing within digital assets. This development reflects a broader resurgence in crypto-related sponsorships within US sports, significantly increasing in 2024 compared to the previous year. Coinbase's Chief Marketing Officer, Kate Rouch, expressed enthusiasm about the partnership, highlighting the opportunity for fans to engage with the crypto space in a fun and approachable way. Details regarding the financial terms of the agreement remain undisclosed, but this partnership signals a renewed interest in collaborations between sports franchises and crypto firms, recovering from the impacts of FTX's bankruptcy amid a broader shift in the market.

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