Coinbase has entered a partnership with the Golden State Warriors, marking a renewed interest in U.S. sports marketing by digital asset companies following the collapse of FTX. As part of the agreement, Coinbase's branding will feature prominently in the Warriors’ Chase Center and on limited-edition merchandise, alongside on-chain giveaways and game-day engagements for fans. This arrangement builds on Coinbase's existing multi-year partnership with the NBA, reflecting a broader rebound in crypto-related sports marketing. Kate Rouch, Coinbase's Chief Marketing Officer, highlighted the partnership's aim to engage fans in new ways. Although the financial details of the deal remain undisclosed, it illustrates a significant shift in the landscape since many partnerships faltered after FTX's bankruptcy in 2022. In 2024, the crypto sector has seen a tripling of sports deals compared to 2023, suggesting a strong recovery in interest within this marketing domain.

Source 🔗