The latest episode of the Hashing It Out podcast discusses how crypto cash-back rewards are facilitating the adoption of Web3 by linking traditional commerce with blockchain technology. Host Elisha Owusu Akyaw interviews Blake Capozza, co-founder of Moso, a platform that allows users to earn cryptocurrency cash-back when shopping online. The conversation highlights Moso's strategies for attracting both crypto-savvy users and traditional shoppers through familiar shopping experiences combined with crypto incentives. The podcast also addresses enterprise adoption challenges, noting that while many retailers are hesitant about engaging directly with cryptocurrency due to regulatory uncertainty, platforms like Moso provide a middle ground by offering crypto rewards while primarily transacting in fiat. Further, Capozza emphasizes the necessity of simplifying user experiences to encourage broader adoption of Web3 technologies. Overall, crypto cash-back systems are posited as a means to promote everyday adoption of blockchain technology and merge it with real-world utility, enhancing the relevance of Web3 in daily life.

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