On January 20, Bitcoin reached a new all-time high above $109,000 as excitement surged ahead of Donald Trump’s inauguration as president of the United States. The price of Bitcoin jumped more than 6% in a short span, briefly hitting $109,036 before retreating below $108,000. This bullish movement followed Trump's Nov. 6 victory, which had already sparked a major rally in cryptocurrency. Additionally, Donald Trump's self-titled memecoin, Official Trump (TRUMP), saw a significant drop after the launch of his wife Melania's memecoin, Melania Meme (MELANIA). MELANIA reached a peak market cap of over $13 billion shortly after its launch but has since decreased. Meanwhile, TRUMP dropped nearly half in valuation before recovering. The excitement around these developments has driven a spike in Google search volumes for crypto-related terms, reflecting rising interest as many anticipate a more favorable regulatory environment under Trump’s administration.

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