Intesa Sanpaolo, Italy's largest bank by total assets, has purchased 11 BTC valued at over $1 million, as reported in an internal message on January 13, 2025. The bank, which boasts a market capitalization of approximately $73 billion, has been increasingly involved in digital assets, having established a proprietary trading desk for such investments in 2023. This move further integrates Bitcoin into the conventional financial ecosystem, signaling a broader acceptance of cryptocurrency by traditional banks. Following the purchase, Bitcoin's price rose by 2%, trading over $96,500 after experiencing fluctuations earlier in the week. Intesa Sanpaolo's activities in the cryptocurrency space also include spot trading for other digital assets, demonstrating its commitment to adapting to the evolving financial landscape.

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