Intesa Sanpaolo, Italy's largest bank, has made a landmark foray into the cryptocurrency space by purchasing 11 Bitcoin (BTC) for approximately 1 million euros ($1.02 million) on January 13, 2025. This purchase comes shortly after Bitcoin's price exceeded the $100,000 mark in December 2024. The confirmation of this investment was communicated via an internal email from Niccolò Bardoscia, the head of digital assets trading at the bank. This move illustrates a growing trend of institutional interest in Bitcoin, especially during price corrections. The investment has been timed with Bitcoin trading below the $100,000 threshold since January 7, leading other institutions like MicroStrategy to capitalize on the dip. Analysts suggest that despite macroeconomic challenges and expectations of slower rate cuts by the Federal Reserve, Bitcoin could see significant price appreciation, with projections indicating the potential for a price surge above $150,000 by late 2025 due to a anticipated increase in global money supply.

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