Traditional media is experiencing a significant trust crisis, exacerbated by Jeff Bezos's decision to cancel a Kamala Harris endorsement at the Washington Post, leading to around 10% of its digital subscribers abandoning their subscriptions. Despite Bezos's claim that there was no ulterior motive, many are questioning the integrity of media ownership when one individual can unilaterally influence editorial decisions. Trust in mainstream media has been declining, partly due to its reliance on an advertising model that fosters a perceived bias. The article argues that Web3 technology could provide a potential solution by promoting transparency and co-ownership in media operations. This approach would allow community involvement in editorial decisions, mitigating allegations of bias associated with traditional media models. The piece emphasizes that simply halting endorsements is insufficient to restore trust, advocating instead for structural changes that reflect true independence from powerful owners.

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