La Rosa Holdings, a Nasdaq-listed real estate platform, has announced plans to allow over 3,000 real estate agents in the United States to receive commissions in Bitcoin and other cryptocurrencies. This decision, communicated on December 23, 2024, aims to cater to the increasing demand for alternative payment methods among agents and clients. The company, which operates La Rosa Realty, reported a significant 155% surge in revenue for the first nine months of 2024, totaling $51.7 million. Agents will have the option to receive their payments in digital assets for a 2% fee. The platform typically charges agents a fee starting at $60, while clients pay a transaction fee of $495. This initiative could potentially open a new revenue stream for La Rosa Holdings. The move aligns with trends in the market, as major retailers and firms increasingly integrate cryptocurrency payments into their services, with predictions indicating that the Bitcoin payment ecosystem could reach a value of $1.83 trillion by 2030.

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