Automobili Lamborghini is set to launch its Revuelto NFTs, partnering with Animoca Brands and using Transak as the crypto on-ramp. Starting November 7, users will be able to mint NFTs that enable them to drive digital Lamborghinis in various games from Motorverse, a project by Animoca Brands focused on digital vehicles. Transak will serve as the NFT Checkout partner for the initiative, allowing users to make payments via card or bank transfer. Despite a recent downturn in NFT sales, with October’s volume at $356 million—down 353% from the March 2024 peak—Lamborghini's move is aimed at fostering long-term engagement with collectors and fans. Transak, which recently faced a data breach affecting 1.14% of its user base, reassured users about secure transactions. Harshit Gangwar from Transak emphasized that for luxury brands like Lamborghini, NFTs represent a novel way to connect with their community through exclusive digital assets.

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