Several prominent mainstream musicians, including Imogen Heap, deadmau5, and Disclosure, have joined the advisory board of the KOR Protocol, a new Web3 initiative aimed at transforming artist rights and compensation in the music industry. Despite the music industry's revenue growth, independent artists struggle to earn a living due to low streaming payouts and significant cuts taken by platforms and labels. KOR Protocol seeks to disrupt this model by using blockchain and AI to provide fair compensation, direct fan engagement, and transparent intellectual property management. Imogen Heap advocates for decentralized digital assets that maintain artist control over music metadata, while Disclosure emphasizes the need for transparent and collaborative music IP management. Inder Phull, the creator of KOR Protocol, expressed confidence that this assembly of visionary artists will enhance entertainment ecosystems for both creators and fans.

Source 🔗