MakerDAO is evaluating the potential discontinuation of the Sky brand following a lukewarm response to its rebranding effort and the success of the new USDS stablecoin. The USDS, designed to provide native token rewards, has garnered a supply of $1.2 billion and offers a savings rate of 6.5%. Community sentiment indicates strong loyalty toward the original Maker brand, recognized for its stability and security. Three proposals are under consideration: maintaining the Sky brand, reverting to the Maker brand with MKR as the sole governance token, or creating a new brand that aligns with current ecosystem values. Concerns regarding the performance of the SKY token, which has underperformed compared to leading indices, have prompted this reflection. With a community poll set for November 4, MakerDAO seeks to gather feedback to inform its direction, emphasizing the importance of brand identity in the DeFi space.

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