Meta is introducing AI-driven features to Instagram, allowing users to edit videos by simply inputting text prompts. Instagram head Adam Mosseri showcased these capabilities, highlighting the Movie Gen model, which can modify videos and environments seamlessly. Users will be able to change outfits and background settings or even adjust scene styles, including transforming themselves into different visual forms. Mosseri illustrated these features using a demo where his attire and location changed dynamically. Meta's Movie Gen aims to provide advanced video editing capabilities, uplifting the user experience by simplifying complex editing processes. The AI model also supports video inpainting, enabling precise alterations within clips while preserving other elements. This advancement positions Meta against competitors like OpenAI’s Sora and Tencent’s Hunyuan Video offerings. While an exact launch date hasn't been specified, Mosseri confirmed that these features are expected to roll out in 2024, marking a significant step in democratizing advanced video editing for Instagram users.

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