MicroStrategy, co-founded by Michael Saylor, has increased its Bitcoin holdings to 439,000 BTC, worth approximately $27 billion. Recent purchases since November 2024 have exceeded the company's prior acquisitions during the 2021 bull market. This includes significant buys of 27,200 BTC at $74,000 each, 51,780 BTC, and a record 55,500 BTC purchase at about $97,000 per coin. The company's largest buy during the previous bull run was 29,646 BTC in December 2020, valued at approximately $21,000. MicroStrategy's strategy of accumulating Bitcoin has influenced other corporations and is perceived as a catalyst for Bitcoin's market price, drawing institutional investments. Furthermore, MicroStrategy is set to join the Nasdaq 100 index on December 23, 2024, increasing its visibility and potential investment appeal within the stock market. The company also appointed several new board members, further bolstering its leadership in the crypto sector. Saylor has indicated a long-term commitment to purchasing Bitcoin, even predicting future buys at $1 million per BTC.

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