OpenAI Unleashes Web Search in ChatGPT, Taking Direct Aim at Google
OpenAI has launched web search capabilities in ChatGPT, making it a competitive search tool for users. Initially available for paid subscribers and waitlist users, a wider rollout is anticipated for free, enterprise, and educational users shortly. The integration allows users to ask questions naturally, with ChatGPT sourcing responses from the web while retaining the context of prior interactions. Early assessments against Google and Perplexity show strong competition in accuracy, with ChatGPT's ability to provide contextually relevant answers being highlighted. Despite some limitations, such as lacking visual data in certain queries, its unique understanding of context sets it apart. OpenAI's partnerships with major media firms help ensure proper content attribution, while privacy measures are in place for users and publishers. The new capabilities position ChatGPT as a powerful multi-functional AI tool, although Perplexity remains a favored option for users requiring specific search functionalities.
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