Rekt Brands is set to launch its Rekt Coin on Friday at 5 AM ET, following the successful sellout of 222,000 cans of Rekt Drinks. Those who collected Drank Points through purchases or participated in the drink brand's rewards campaign will be eligible for the Ethereum-based token, along with holders of the Rektguy NFTs. The Rekt Coin will have a total supply of 420.69 trillion tokens, with 63.5% allocated for the community and 24.3% for the token generation event and airdrop. The initiative aims to grow the Rekt Brands ecosystem and draw in new users. Ovie Faruq, co-founder, highlighted the onboarding potential as 50% of initial drink sales came from non-crypto users. The Liquidity Lime flavored drinks sold out in under 48 hours, signaling strong demand. This launch is a continuation of Rekt Brands' expansion following the launch of Rekt Drinks.

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