Rumble Inc, a publicly-listed video-sharing and cloud services provider, has announced a strategy to allocate up to $20 million of its cash reserves into Bitcoin. This decision mirrors the growing trend among corporations, such as MicroStrategy and Metaplanet Holdings, embracing Bitcoin as a hedge against inflation and a long-term value preservation tool. Chris Pavlovski, Rumble's chairman and CEO, stated that the company believes the world is still in the early stages of Bitcoin adoption. Rumble seeks to strengthen its appeal within the crypto community. The exact timing and extent of Bitcoin purchases will depend on market conditions and the company's liquidity needs. Pavlovski highlighted Bitcoin's advantages, stating it is not subject to dilution from money-printing, making it a valuable asset. Rumble's move could enhance its position amid the ongoing corporate trend toward digital asset adoption, driven by inflation concerns and the mainstream acceptance of cryptocurrencies.

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