Rumble, a video-sharing platform, has announced plans to add Bitcoin to its balance sheet, following a teaser from its CEO on social media. On November 25, the company revealed that its board approved a strategy to allocate up to $20 million of its excess cash reserves to Bitcoin purchases. The decision will be influenced by market conditions and Bitcoin's price. Rumble's CEO, Chris Pavlovski, expressed optimism about Bitcoin's adoption, highlighting recent trends such as a crypto-friendly U.S. presidential administration and increased institutional interest. He noted that unlike government currencies, Bitcoin is not subject to inflationary dilution, making it a valuable asset for hedging against inflation. Additionally, Rumble stated that the allocation strategy could be modified or halted at any time.

Source 🔗