Solana-based gaming-focused layer-2 Sonic is set to airdrop its SONIC token to users onboarded via TikTok, as announced in a recent communication. The SonicX game was developed natively within TikTok, aiming to replicate the success of mini apps seen in the TON blockchain on Telegram. With over 2 million users registered from TikTok, Sonic highlights the platform's expansive reach and user-friendly experience as key factors behind its success. The move to integrate with a popular Web2 app like TikTok is seen as a strategy to overcome the typical challenges of blockchain games, which often suffer from complex user experiences that hinder retention. TikTok currently boasts about 1 billion monthly users, a figure expected to rise significantly in the coming years. Sonic’s initiative underscores the growing trend of blockchain projects leveraging established social media platforms to enhance user engagement and streamline onboarding processes.

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