Tether has announced a significant investment of $775 million in the video platform Rumble, positioning itself in the competitive streaming space against YouTube. This strategic move includes an initial cash investment of $250 million, which will allow Tether to acquire 103.3 million shares of Rumble stock at a price of $7.50 per share, thereby closing the deal in early 2025. Rumble, known for its anti-censorship stance, has become a favored platform for conservative content creators. Tether's CEO highlighted that this partnership aligns with shared values of decentralization and free expression amidst a declining trust in legacy media. Following the announcement, Rumble’s shares surged by nearly 41% in after-hours trading, reflecting market optimism surrounding the deal. Additionally, Rumble plans to diversify its assets by purchasing Bitcoin, collaborating with Tether towards creating a future that merges cryptocurrency with mainstream media operations.

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