In 2024, Tether USDt emerged as the most popular currency for salary payments and savings on the European crypto banking platform Brighty, according to a report. USDt accounted for 85% of all crypto deposits and was also the second-largest savings asset after the euro, representing 33% of all business-to-customer savings. The dominance of USDT, particularly the Tron-based variant, was noted, as it made up more than 60% of overall USDT transactions, primarily due to lower transaction fees compared to Ethereum-based USDT. Rival stablecoin USD Coin and Bitcoin each comprised only 5% of B2C deposits. Brighty's data also highlights expectations of a challenging shift to USDC in light of the new European regulatory framework, highlighting the potential impact on USDT's dominance. Brighty, a Swiss personal finance app, aims to secure a MiCA license, targeting the increasing number of global digital nomads.

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