As Bitcoin adoption among corporations increases, KULR Technologies recently purchased 430 BTC, leading to a staggering 847% increase in its share price. This trend follows the example set by MicroStrategy in 2020, which has seen its share price rise nearly 2,500% since adding BTC to its treasury. In 2024, several companies like Metaplanet, Semler Scientific, and MARA Holdings began embracing similar strategies, highlighting a growing interest in Bitcoin as a treasury asset. Currently, multiple firms have announced plans for Bitcoin treasury strategies but have yet to make acquisitions. Companies are leveraging various financial methods, including equity programs and surplus cash, to fund their purchases. While KULR has experienced significant appreciation, other companies like LQR House have shown some gains despite differing performance outcomes. This period marks a new phase of corporate interest in Bitcoin, reflecting broader acceptance and strategic investment in digital assets.

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