Strive Asset Management, co-founded by Vivek Ramaswamy, has announced its move to integrate Bitcoin into its portfolios as part of a new wealth management initiative. The firm, with $1.7 billion in assets, plans to focus on making Bitcoin a standard option for everyday Americans. Ramaswamy cited factors like global debt, inflation, and geopolitical pressures as reasons for adopting Bitcoin as a hedge. Strive recently completed a $30 million Series B funding round and will relocate its headquarters from Ohio to Texas. Ramaswamy, who previously served as a campaign surrogate for Donald Trump, has been an outspoken supporter of cryptocurrencies and believes the current political landscape presents a favorable environment for their adoption. This initiative places Strive in alignment with pro-capitalism values and the growing interest in digital assets among investors. With significant backing from entities connected to the Republican establishment, Strive's pivot toward Bitcoin is seen as part of a broader trend among financial firms embracing cryptocurrency investments.

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