On January 22, 2025, crypto apps like Moonshot and Coinbase led the finance category of the US App Store, driven by a surge in interest following the launch of President Donald Trump’s Official Trump memecoin on January 18. The popularity of these apps highlighted a growing appetite for digital asset trading, as Moonshot climbed from 309th to the top spot within days of the memecoin launch. Other notable entries in the top 30 included Coinbase Wallet, Robinhood, Binance.US, DEX Screener, and Kraken. The TRUMP memecoin initially spiked to a market cap of $14.5 billion before stabilizing around $8.3 billion, reflecting significant investor interest. The First Lady also launched a meme token that attracted $6 billion in valuation shortly after its debut. Animoca Brands co-founder Yat Siu suggested that the TRUMP coin could serve as a indicator of public sentiment regarding the Trump administration, further hinting at its potential for philanthropic endeavors and reshaping political engagement in the digital age.

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