The newly launched tokens by the Trump family may lead to increased retail investor interest in high-risk digital assets, such as memecoins and smaller cryptocurrencies. The Official Trump (TRUMP) memecoin was launched on January 18, with another token debuting on January 19, just before Donald Trump's inauguration as U.S. President on January 20. Analysts like Anndy Lian view this as a crucial moment for the crypto sector, likening it to a revival of the ICO craze with substantial backing from coordinated financial groups and celebrity endorsements. The TRUMP token, which reached a peak market cap of about $14.9 billion, saw significant volatility, dropping over 27% within 24 hours. Other experts believe the launch will drive investments into smaller, riskier assets, suggesting that capital might shift from major cryptocurrencies like Bitcoin and Ethereum to altcoins. However, there are concerns regarding the potential for a “pump and dump” scheme due to the rapid fluctuation in token prices and the financial gains for the incoming first family.

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