The Trump family's recently launched tokens are anticipated to foster heightened retail interest in high-risk digital assets like memecoins. The Official Trump (TRUMP) memecoin debuted on January 18, followed by another token on January 19. These launches could mark a significant shift for the crypto industry, with experts like Anndy Lian noting a revival akin to the ICO boom, propelled by market capital and celebrity endorsements. Despite an initial market cap surge above $14.9 billion, the TRUMP token experienced a decline, dropping 27% within a day, raising concerns over potential ``pump and dump`` schemes. Analysts believe this indicates a capital rotation from established cryptocurrencies like Bitcoin and Ethereum to smaller, riskier assets, with some predicting outperformance by altcoins. However, dissenting views express caution regarding the volatility and sustainability of such token launches, particularly concerning the financial implications for the Trump family amid substantial market activity.

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