Opinion by Sander Gortjes argues that television remains a vital medium for educating the public about blockchain, despite the rapid rise of short-form content on platforms like TikTok. While social media often targets a tech-savvy audience, Gortjes highlights television's potential for delivering educational content with high production value to a broader audience. He draws parallels between successful educational formats like _Shark Tank_ and _The Joe Rogan Experience_, suggesting that a similar approach could help demystify blockchain technologies for mainstream viewers. Citing a successful Rai Uno broadcast in Italy that explained blockchain in simple terms, he advocates for using long-format programming to address complex crypto concepts such as DeFi and GameFi. Gortjes concludes that for Web3 projects aiming to reach the general public, leveraging traditional media is essential to communicate the value of blockchain effectively.

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