Blockchain technology is at a pivotal moment, catalyzed by Bitcoin and Ethereum ETFs and growing regulatory cooperation. However, the industry risks missing the opportunity to fulfill its potential. Most people still see blockchains exclusively as financial instruments, driven by a narrow focus on financialization. This has created an insular ecosystem dominated by a small group rather than truly democratizing finance. The true essence of blockchains lies in their ability to function as timekeepers, accurately recording interactions in a trustless manner. By emphasizing this capability, the industry can pivot from financialization to developing products that genuinely matter to everyday people. Addressing the perception problem is crucial, as current crypto offerings are largely irrelevant to the general public. By remembering that blockchains are about time, there is vast potential to create essential applications that enhance security, transparency, and trust across various sectors, ultimately making the technology indispensable for all.

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