Bluesky, a decentralized social media platform, originated as a Twitter project in 2019 and became independent in 2022. Launched in public beta in February 2024, Bluesky aims to revitalize social media as a transparent and trustworthy public square, utilizing its unique authenticated transport (AT) protocol. Unlike Twitter’s centralized framework, Bluesky allows users to own their data and choose algorithms for their feeds. The platform’s features resemble Twitter but include key differences such as custom feeds, enhanced privacy controls, and algorithmic transparency. User growth surged to over 20 million following events like the U.S. presidential elections in November 2024. Bluesky emphasizes portability, enabling users to migrate their accounts seamlessly to other platforms utilizing the AT protocol, which is designed to foster trust, scale, and user control. The platform aims to compete with traditional giants by offering an open, customizable environment while addressing users’ concerns over data privacy and moderation practices.

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