The new Telegram game, Zoo, has attracted over 16 million players in just weeks since its launch, allowing users to build animal enclosures and earn in-game Zoo tokens. These tokens are set to convert to on-chain ZOO tokens in an upcoming airdrop. However, the gameplay is simple and repetitive, requiring players to log in regularly for tasks to maintain earnings, which some may find tedious. While the game incorporates popular crypto memes like Doge and Pepe, it faces scrutiny as similar airdrops have not been lucrative for users recently. The developers announced that the mining phase will conclude on January 31, limiting how much players can earn from their progress. The future of Zoo in the Telegram gaming market remains uncertain, with questions about sustainability and potential player retention after the airdrop.

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