Yield Guild Games (YGG) announced the launch of its Onchain Guilds platform on Coinbase's Layer 2 Base during the YGG Play Summit. This initiative builds on YGG's success in pioneering guild communities, originally seen with the game Axie Infinity, facilitating collective earning and value creation within the digital economy. Despite a cooling in the play-to-earn market, the Philippines remains the leading market for Web3 gaming, with YGG aiming to enhance community engagement through its Guild Advancement Program and popular Superquests, transforming participation into a sort of digital sport. CEO Gabby Dizon emphasized the evolution of YGG's mission to foster reputation-based interactions, akin to the credibility sports teams maintain over time. The launch of Onchain Guilds marks a significant milestone for digital communities, providing a platform for collaboration and economic activity utilizing blockchain technology.

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