Rumble, a video sharing platform and rival to YouTube, announced its first Bitcoin purchase on January 20, 2025, shortly after unveiling a treasury reserve strategy. Chris Pavlovski, Rumble's CEO, stated the company acquired Bitcoin, though the specific amount isn't disclosed. Rumble plans to invest up to $20 million of its cash reserves into Bitcoin as part of its strategy. The platform, known for its support of free speech and popular among American conservatives, is following in the footsteps of MicroStrategy, which has invested heavily in Bitcoin since 2020, holding around 450,000 Bitcoins valued at approximately $46.3 billion. Rumble's move coincides with a significant investment from Tether, the stablecoin issuer, which pledged $775 million to the platform, highlighting growing support from the crypto community as Bitcoin adoption increases.

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